ABOUT US

Hi, we're Alex and Anna.

We make great websites and digital marketing knowledge more accessible to personal trainers so they can make a living from their passion.

photo of anna and alex
photo of anna and alex

Our Story

After graduating uni, we started out working with startups, software companies and the NSW government designing, and developing cool products.

We loved designing and building modern websites, and wanted to turn that into a web design business.

But when we tried to turn our passion into profit, we got stuck.

We were spending 90% of our time trying to figure out how to get clients, and 10% actually doing the work we wanted to do.

We couldn’t make enough to cover our expenses. Referrals hardly came in, and our social media was getting us no new clients.

All the other web design businesses were doing the same thing, and we couldn’t stand out.

We were really thinking about ditching the idea and going back to the corporate world...

It wasn’t until we realised we had to be different, and learned how to properly market ourselves that we started to see success.

Bringing our skills to the fitness industry

In our 7 years in fitness, we’ve talked to a lot personal trainers struggling to get clients and get their business to where they want to be.

We listen to them say, “I’m posting on social media regularly, networking, asking for referrals and getting my clients results, but I still can’t get enough clients. They tell me I’m too expensive after their free trial.”

But it’s not their fault. Branding, marketing and sales are left as an afterthought in personal trainer certificate courses.

We want to bring our expertise in tech, design and marketing to help personal trainers get more clients than they can handle.

What we do for fun

When we aren’t helping businesses grow online, you can find us at the gym, learning boxing, at the beach or travelling.

We also love cafes and exploring new places in and out of the city.

Have more questions?

profile photo of alex and anna

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